Ant Group’s Topnod Sells 4,088 Blockchain Art Pieces in 3 Hours at $1–4 Price Point

Ant Group's digital asset platform Topnod has made a decisive entry into the blockchain art market, selling 4,088 pieces within three hours of launch. The works, priced between 8-28 yuan ($1-4), employ a unique pre-sale mechanism where user demand determines final editions and pricing.

The initiative marks a strategic expansion of blockchain applications into China's cultural sector. By integrating with Alibaba's ecosystem, Topnod could accelerate mainstream adoption of blockchain-verified collectibles. The platform's B2C model differs from competitors, allowing creators to upload works post-copyright verification.

Notable artists like painter DAI Dunbang participated in the launch. Each purchase receives a blockchain-authenticated ownership record, combining accessibility with verifiable scarcity—a formula that's proving commercially viable in China's digital art market.